I started HipHop Apparel in 1981 with one mission—giving people a way to express themselves through fashion, just like HipHop gives artists a voice through music. From the streets to the stage, HipHop has always been about raw authenticity, and that’s exactly what I wanted to bring to this brand. Our gear isn’t just clothing; it’s a statement, a lifestyle, and a culture. When you rock HipHop Apparel, you're not just wearing a design—you’re wearing a movement.

I built this brand for the people who live and breathe HipHop, from the pioneers to the next generation keeping the culture alive. Every hat, shirt, and accessory we drop represents the rhythm, energy, and self-expression that HipHop stands for. Whether you’re on the mic, in the studio, or just out in the world making your mark, HipHop Apparel is here to make sure your fashion speaks just as loud as your voice.